

Putting a little bounce in the cartoon scene
ASIFA-SF is one of the largest chapters of the international animation society in the world, with several hundred members in the San Francisco area and a storied history on and off the screen. But its website had fallen into disuse and was not providing a portal for new members to join the organization.

designWELL took a simple, three-step approach to revitalize the site, which was a treasure trove of information and untapped potential. First, we added a colorful look-and-feel and easy navigation. Second, some original animation livened up the pages, and finally, a blog was added to maintain a steady stream of new content. In its first year of operation, traffic on the site has doubled and membership is on the rise.
“It's exciting to see the revised site: new features, more information, and subtle visual suprises to delight visitors”
—Karl Cohen, president, ASIFA-SF
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